Beastie Boys take on Goldie Blox

26 Nov

The late Adam Yauch from the Beastie Boys

Hello SK fans and many thanks for stopping by.

We’ve got a quick update to our last post  “Less Pink, more Think.”

Recap: The new toy company Goldie Blox had kind of Al Yankovic-ed the lyrics to the Beastie Boys song “Girls.” The lyrics were rewritten to accommodate an advertisement for the construction toys designed and marketed for girls.

The idea was great: Create thought-provoking construction toys for girls so they are further exposed to careers in engineering and design. A cute video highlighted alternative uses for typical girl toys. The re-engineered Beastie Boys tune, sung by overly cute school-aged mega sopranos, chimed along with the footage.

To quote Goldie Blox, everything was “just right.”

But it wasn’t. Apparently, the video producers forgot to get permission from the Beastie Boys to use the intellectual property. That’s a problem as band member Adam Yauch made specific estate plans that Beastie Boys music NOT be used for advertisements. Unfortunately, Adam died last year from cancer of the salivary glands, The courts may be the ones to decide if his will is punk rock solid.

If that is the case, all is not lost. There are plenty of excellent options out there. We’re thinking of Cyndi Lauper’s “Girls Just Want to Have Fun!”

Hopefully this won’t detract Goldie Blox from the real issue. Toys marketed for girls are indeed too soft.

more to come, xo LMA


5 Responses to “Beastie Boys take on Goldie Blox”

  1. Carol Jamison November 26, 2013 at 10:42 am #

    Thanks for the update Ms. Alcatt! Right on target!

  2. Bruce Thiesen November 26, 2013 at 11:47 am #

    No problem. Let’s have Goldie Box move right on past that and keep the focus on the end goal. (And by the way, if the lawyers start to make this nasty, I can testify in defense of the video producers. I for one, have heard the name Beastie Boys, but couldn’t really tell you one thing about them or recognize them if I was standing next to them at the grocer’s checkout line. And if that same store’s sound system was playing music in between the advertisements urging me to bring home joy and fill large carts with more and more of their “holiday favorites” and playing this coveted pop hit single, I would not know the difference. Let the tune be used to promote a better world, I say.

    • louisamayalcatt November 26, 2013 at 11:08 pm #

      and you say it so well, Bruce! Many thanks, xo LMA

  3. Patricia November 26, 2013 at 2:13 pm #

    I love this blog SK

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